How to Sell Using Your GSA Schedule Contract
GSA Sales 101: Learn to Win More Government Orders
How to Sell Using Your GSA Schedule Contract provides training on how to use your GSA contract to get more sales!
The caliber and capability of your sales and business development team are the most important factor influencing government prospects’ decisions to buy. Many firms have a good team for their B2B efforts but mistakenly believe this will translate to the B2G market without additional training and support. Would one of your high performed naturally know where to find government acquisition projections? Do they know your government competitors’ sales strategies? Do they understand how they can use your GSA contract to speed up the sales cycle? To create Deals? Merely getting a GSA contract does not mean that contracts will pour in.
Firms that are on a GSA Schedule need to provide their sales and marketing people with the knowledge they need to succeed and help your company comply with the terms of the contract.
This course shows your team how to:
- Research competitor pricing and strategy
- Understand Federal agencies needs
- Create appealing value propositions that make your firm stand out in the competitive government market
- Identify key buyers
- Create deals with federal agencies
- Understand key terms such as NAICS, PCS, OSDBU and other federal jargon
- Build an effective government sales process
- How to use eBuy efficiently
- Create a go-to-market strategy
This course addresses these and other questions your team needs to know to grow your GSA sales.
Early-Bird Special
This 5-part course will be launched January 1, 2018, and will cost $299. We are releasing various lessons throughout 2017 at the early-bird price of $59. Subscribe now, and you will gain access to the entire course on January 1 at no additional fee.
Your Instructor
Your GSA Contract Management Expert
With more than 30 years of government and contractor experience, Robert Kelly has helped more than 750 companies win, manage, and prosper from GSA contracts. He has worked with firms large and small, from start-ups to Fortune 500 firms, and across a multitude of industries including information technology, management consulting, engineering services, hardware resellers, automotive, training companies, environmental, HR, staffing, building products...nearly every industry covered by the GSA Schedules program. Robert serves on several GSA-Industry committees and regularly advises clients on Federal business development activities.
Course Curriculum
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StartResearch Competitors Overview (1:03)
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PreviewGSA Advantage & ASAP (1:22)
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StartServices Research - eLibrary & CALC (1:06)
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StartGSA Schedule Sales Query (0:48)
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StartFederal Procurement Data System (0:49)
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StartSegment GSA Competitors by Sales (1:23)
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StartResearch your Competitors' BizDev Methods (0:45)
Robert is by far head and shoulders above the rest when it comes to knowledge of the government marketplace and the ability to teach his clients about go to market strategy.
- Brad D Senior Government Contracts Representative
"Robert knows how to market to government, how to get results from the GSA organization, navigate the maze of regulations and requirements, understand the mechanics and value of the latest techniques in inbound marketing including blogging, calls-to-action, and social networking!"
- Scott R, President and Founder - IT Software and Management Consulting Firm